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Inclusivity and Fairness

Inclusivity and fairness is the second of the three challenges identified.  The previous blog covered the first challenge, “decarbonisation and biodiversity regeneration’.  The next blog will cover the third challenge of ‘digital privacy and collective truth’.

Can you imagine having a life expectancy of 52 years, 1.5 years of schooling and an average income of $661 per year?  And for your children, looking at a 12.7% mortality rate under the age of 5 and only 4.9 years of expected schooling.  In addition, you may have no shelter, you are undernourished, no clean water and virtual no access to health services.  Is it any consolation that you are better off than the average person in 1800 on a number of dimensions?  This is the worst of inequality – born in the wrong place on the wrong side of the street.

The climate crisis maybe the most existential crisis we have ever face but it does not stand-alone.  Solving the challenges of inequality through a set of initiatives focused on inclusivity and fairness also need to be addressed.  Probably, the best place to capture the overall goals that we need achieve are the United Nations Sustainable Development Goals (SDGs). In 2015, the United Nations adopted 17 SDGs (Figure 8-1) which then had 169 sub goals.  This is effectively the global consensus on priorities. Strong societal foundations and a fair social contract are critical components of the SDGs.

Figure 8-1

Why is it that we need to talk about inequality now after all the developments in the last 50 years?  We have the technologies and the capacities to solve these issues and as I have noted before almost all the trend lines of progress have been going in the right direction with the major exceptions of income and wealth inequality.  

Just looking at extreme poverty, the reduction in the number of poor has been incredible since 1990 (Figure 8-2). The number of people in extreme poverty have dropped from 1,895m to 736m in 2015 and is now below 10% of the population from 36% of the population in 1990.  However, looking behind the numbers we can see that this has been primarily a story of China; and, more recently India has also been making progress. In fact when you move from extreme poverty of $1.90 ($2011 ppp) per day to lesser levels of $3.20/day and $5.50/day China is also making significant progress. The region of most concern is sub-Saharan Africa where across all poverty levels noted above, the number of people is growing dramatically in this high population growth region.  In fact, at $5.50 /day there are 895m people in the region in poverty.  So overall, trends are not expected to continue and solve the problem of poverty.  Additional interventions are required.

Figure 8-2

The core issue as I mentioned in the previous blog is the lack of commitment and pace to solving these issues and the hope that if we just keep on moving forward, as we have been doing in the past, the problems will go away.

Inequality manifests itself in the context of extremes in distribution of income and wealth and the shortfall in access to the basic necessities of life – food, clean water, energy, shelter, clothing, health, education and technology access.  We see the reality of these inequalities in different forms whether in sub-Saharan Africa, China or the US.  Today, 71 percent of the global population live in countries where inequality has grown.  In 2018, the 26 richest people in the world held the equivalent wealth of 3.8bn of the poorest people, half of the global population.  Since 1990, inequality has increased in most developed countries and a number of middle income countries including China and India.  

It is important to note that although there are growing levels of inequality within countries, particularly developed countries, the bigger source of inequality is across countries.  This is contrary to the source of inequality 200 years ago when 80% of inequality was found within countries as opposed to 20% today.

 Class Inequality 
(within a country)
Location Based Inequality(across countries)
182080%20%
Mid 20th Century20%80%

With growth in incomes in the developing world exceeding those of the developed world there has been some narrowing of the inequality gaps between countries especially in Asia and parts of South America; however, there has been little progress across sub-Saharan Africa.

Traditionally, there has been the belief that inequality over time follows Kuznets Curve (Figure 8-3).  Kuznets Curve argued that income inequality tends to increase at an initial stage of development and then decrease as the economy develops, implying that income inequality will fall as income continues to rise in developing countries.

Figure 8-3

Conceptually, this curve appears to make sense; yet, it does not appear to happen in reality (figure 8-4).  In the upward sloping part of the curve, the shape depends on where the developing country was starting from. In the case of China with communism, they started from a low level of income inequality (low GINI score) and the income inequality has risen; however, in South America many countries started with very high GINI scores, perhaps linked to their previous colonial situations, and the levels of inequality have been slowly declining since about 2000.The downward shaped curve for developed countries does not also bear truth.  In the Western world, this did appear to be possible until about 1980 when the curves started to rise again for key countries such as the US, some countries in Europe and overall, in particular, in the English speaking countries.  The down-curve only appears to happen when there are appropriate progressive taxes on income, when tax rates on wealth are not less than taxes on income, and the income growth rate exceeds the average return on capital.  

Figure 8-4

In countries, such as the US, which are now more resemblant of plutocracies than democracies these conditions are not being met and therefore inequality will continue to grow.  In the US, tax cuts are primarily for the top 10%, and especially the top 1%, who benefit from lower income tax rates and lower capital gains tax rates.  As an example, the wealthiest 400 families in America in 1960 paid as high as 56% in taxes, by 1980 it was 40% and in 2018 it was 23%.  The bottom 50% of households in America in 2018 paid an average rate of 24.2%.  Figure 8-5 shows the increasing concentration of income in the US mirroring the declining share of the bottom 50%.  In terms of wealth, in the US the top 1% have over 40% of total wealth and the top 10% comprise about 80% of all wealth. Both of these percentages of wealth are continuing to grow.

Figure 8-5

We have not seen this disturbing trend in many of the successful countries in Europe where across all dimensions their levels of inequality, or lack of inclusivity, are much lower; and, their average GDP/capita is higher than the US.

Inequality is also reflected in freedoms, access to opportunities and economic mobility, and the rights of safety, security and equal justice.  We see these issues every day in the news whether it is about the Uighurs in China, the Rohingya in Myanmar, Black Lives Matter in the US, the unequal treatment of women and girls in Afghanistan, the Middle East and most other countries. 

Growing inequality and mistreatment of groups of people builds political instability and is the antithesis of what is required of building a strong and stable society.  The historic metrics have been focused on watching the growth in averages.  Growing average income, average expected life, average years of education is only good in a society if the growth has some form of distribution.  If most of the benefit goes to the top 10% of society and none reaches the bottom 50% then the average is misleading.  What is needed is a focus on inclusiveness where no one is left behind.  

This is not about being driven by minority interests, it is about practically being inclusive.  It is the practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, such as those economically disadvantaged, having physical or mental disabilities, or belonging to disadvantaged minority groups.

Inclusivity and fairness is about ensuring that of primacy there are minimum standards and principles that countries need to focus on.  This is about not being left behind and it is about having a minimum set of opportunities for a good life at birth.  It is about minimising the differences in access and treatment across the basic requirements of a strong functioning society including equalising the access to quality education, equivalent outcomes for healthcare (eg. life expectancy), and equal opportunity.  It is about ensuring that we are addressing the unacceptable and then moving forward.  The definition of these items are not my views, they are those articulated within the UN SDGs.  The SDGs articulate where we need to get to nationally, regionally and globally.

The outcome of inclusiveness and fairness should be social mobility.  As can be seen in Figure 8-6, there is a strong relationship between inequality of opportunity and global social mobility.  

Figure 8-6

In the World Economic Forum’s new Global Social Mobility Index, 17 of the top socially mobile societies are in Europe with Denmark being the overall leader.  The US is 27th, while China is 45th and India is 76th.  In Figure 8-7, you can see how the US ranks across the different mobility factors.  The set of factors illustrated shows just some of the complexity of what needs to be addressed.

Figure 8-7

An important context to the solutions is to also address potential negative impacts from changes in how society is developing.  There are five critical dynamics to consider.  Firstly, changes in the nature of globalisation affects both where companies are sourcing their labour and where demand will be generated.  We have seen recently with the Covid 19 crisis and increasing geo-political tensions that the dynamics are changing.  There is also the inevitable shift in economic power towards China and ultimately India away from the US and Europe.  

Secondly, the impact of technology on labour markets.  Technology and innovation are increasing the interchangeability of labour and capital.  The innovative use of robotics, AI and autonomous vehicles will have profound effects on labour markets.  This will cause the need for more comprehensive social security programs and the need for increased levels of continuing education to improve labour mobility.  Without addressing this, there will be further pressures on the decline of the middle class.

Thirdly, the propensity for increased concentration of income and wealth within countries.  Unless countries address the increasing concentration of income, wealth and power, increasing social unrest is inevitable.  The importance of the use of both progressive taxes and taxes on wealth is an essential component to addressing this problem.  This will also provide critical financing for deeper programs to address inclusivity and fairness.

Fourthly, the changing composition of populations within countries.  In the last 40 years, there has been dramatic changes in the composition of populations within countries.  The mixes between pre-work, working, and retired populations have changed dramatically.  In particular, in the developed world solving for managing in situations where the retired population is a major part of the mix of a country raises real challenges. Post 2050, other than sub-Saharan Africa virtually all other countries will have peaked in populations and will be ageing.

Finally, climate and environmental crisis.  All the evidence points to the developing world, especially sub-Saharan Africa and India, being particularly affected by increased temperatures, which impacts food production and water access.  In addition, we know that the increase in droughts, floods, fires, etc. will impact the most disadvantaged.

Moving towards a more inclusive and fair world with base standards of living, freedoms and opportunity can be broken down into 2 areas to address.  Firstly, in-country inclusiveness which is about thinking about the problem within a country at the individual level.  Secondly, across country fairness is about policies and programs that are required to help underdeveloped and developing countries make an overall shift upwards while they solve their in-country problems.  

Starting with in-country inclusiveness, the commitment to this form of social contract starts with governmental programs and policies and then ripples through to the private sector.  In most of the developing world this should include inclusive and affordable access to quality health and educational programs.  Educational access needs to include tertiary education and life long learning and skills development.  There is also need for strong social services programs, for the retired, disadvantaged and those in-between jobs.  There needs to be a continued movement from minimum wage to living wage programs and clear policies for Gig economy workers.  Finally, ubiquitous equivalent access to the internet for all, through mobile devices such as smart phones, is one of the vital components to help move towards equality of opportunity. Financing of these programs can come in different forms including a proper approach to progressive taxes and taxes on wealth.  

Small and medium businesses are vital for employment levels. SMEs (small and medium sized enterprises) comprise 60-70% of jobs in most OECD countries. They also provide a disproportionate number of new jobs creation. In the US, businesses with under 500 employees comprise 48% of all employees. Solving the failing of financial markets for small businesses is critical in a number of countries such as the UK. Governments should also be looking at providing a fair share of their sourcing and outsourcing expenditures to support small and medium sized businesses.  It is a false economy for governments to focus disproportionate levels of their spend on large companies.   In all of the developed economies, a significant portion of private company revenues is from procurement and outsourcing activities by governments at the federal, regional and local levels. 

There are multiple examples of countries that have made progress across a range of the inclusiveness issues. There is the healthcare system in Singapore, Finland’s success in education, Scandinavia’s over all progress on gender equality, Denmark’s model of social security and mobility, and Switzerland’s strength on life-long learning. Of the larger countries, Japan and South Korea have very high scores on health and technology access and Germany is a strong performer in social protection and work opportunities. Good references for this are the WEF Global Social Mobility Report 2020, and R. James Brieding’s book “Too Small To Fail”.                      

Improving inclusivity and fairness in underdeveloped and developing countries is a big challenge.  At the national level, countries must understand that consistent development support from the developed world is earned through strong political, economic, and social structures.  Dictatorial behaviour and increasing concentration of wealth damages economic and social development.

Accelerated progress will only happen with external support.  This includes foreign government policies on aid and assistance, financial support from intergovernmental organisations such as the IMF and Worldbank, and philanthropic assistance to tackle big problems such as what we are seeing by The Bill and Melinda Gates Foundation.  

In the private sector, from multi-nationals there needs to be more rapid progress on progressing proper employment practices with fair pay, education and health support. In more remote locations, there is often also a need to engage more actively with the overall communities.  Secondly, consideration should be given to special pricing, such as in the health sector, to increase the accessibility of critical goods and services.  Finally, technology and innovation investment needs to be focused on solving both development and climate challenges.  This includes ubiquitous access to clean water and sanitation, access to low cost continuous energy (ideally green energy)  and quality internet access with smart devices.  Social impact needs to be high on the corporate agenda as well as achieving a Net Zero carbon position.

Financing of the SDGs and in particular meeting the needs of the developing world is clearly a challenge.  The UN Secretary General’s “Roadmap For Financing The 2030 Agenda For Sustainable Development” published in 2018, estimated a short coming of $2.5tn – $3 tn per annum to achieve the SDG’s in developing countries.  This is against a context of global GDP being $88 tn and global wealth of about $215 tn.  It is particularly challenging in the context of the need for post-Covid financial recovery and for the developed countries to set and meet their own climate and SDG goals.  A majority of this financing will need to come from the private sector.  

To achieve this, new financial thinking is required and alternative financing instruments are needed to improve the flow of finance to these needs. The current global situation of climate warming and increasing stakeholder response to inequities is changing the context of investment decisions creating the need to incorporate related economic and risk factors into long term financing decisions. 

Global, national and local policies and programs drive change and where there is large scale change there will be broad sets of investment opportunities.  The higher the level of clear and certain policy directions the bigger the opportunities in the private sector. Uncertainty is the enemy of growth and investment.

Increasing transparency on the risk and return of not engaging in driving impact will be a vital contributor to shifting investments towards solving these social and environmental challenges we are facing. The increasing requirements for ESG reporting and the movement towards consistent, comparable and auditable measurements will help embed impact into business decision making. However, what is also needed is growing stakeholder pressure to accelerate the incorporation of impact into strategies and business models. Consumers and employees need to help business leaders see that without impact their businesses will not flourish and be leaders in their markets. It needs to become clear that social and environmental leadership can be vital components of competitive advantage.

In addition, the potential of existing and emerging technologies to solve large global issues is real. There is no reason that this should not attract significant investment. Passionate impact oriented entrepreneurs with the latest technological know how have massive opportunities to create great businesses.  Probably the most visible company in this space is Tesla which is focused on shifting the world to clean energy through electric cars, solar technology and battery storage. I am sure there is more to come from them. Other opportunities include the creation of low cost clean energy solutions for remote communities.  Slingshot and Skysource are great examples of companies working to improve the availability of low cost clean water.  Zipline, the leader in drone medical deliveries, developed their business in Rwanda where there was a critical need for remote and timely delivery of critical medical supplies.  Elon Musk, Facebook and Jeff Bezos are all looking at building large satellite networks that have the potential to vastly improve internet access in remote areas. The business opportunities are immense.

There is already a $31 tn ESG and impact investment pool, which is about 15% of global investable assets. This level of money is already increasing the focus on companies that are creating impact as well providing shareholder returns; although, many of the companies in the pools are focusing primarily on ESG reporting first and only just starting on the journey towards to Net Zero carbon emissions and social impact.

New forms of financing at scale are also essential to contribute to filling the financing gap. The term used for the specific new forms of financing focused on generating impact is impact investing. Impact investment financial solutions work on the basis of risk-return-impact equations. A key proponent of this is Sir Ronald Cohen who has recently published a book talking about this, “IMPACT – Reshaping Capitalism To Drive Real Change”. Sir Ronald Cohen is a preeminent international philanthropist, venture capitalist, private equity investor, and social innovator.

The market for impact focused investment products is small today; but, it is emerging. Green bonds in the market today are valued at about $750 bn. These green bonds are being followed by blue (ocean), education, social and gender bonds. The DIB/SIB (Development and Social Impact Bonds) market will become more substantial through the scaling of Outcome funds. To achieve scale this will require some of the growth coming from the $5 tn investment pool comprising private equity, venture capital, real estate and infrastructure investing.

We understand the challenges of inclusivity and fairness. Through the UN SDGs there is global recognition of what needs to be done. It is now up to political commitment coupled with supporting governmental policies and programs, philanthropic support, and most importantly, private sector commitment to move towards risk-return-impact business models and investment criteria.

My next blog will cover the third challenge of ‘digital privacy and collective truth’. This is an emerging and critical challenge that unaddressed affects the conduct of democracies, the level of social instability across all countries, and the violation of the rights of individuals.

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REBOOT World View

The Nine Waves of Technology Innovation

In the last blog, I talked about the critical interlinking of economic growth with technological progress. 

There are 3 key themes linked to technological development today. Firstly, the general need for continued investment in research and development.  This has driven higher levels of economic well-being and overall economic growth.  Economic growth and the level or research and development are inextricably linked. Historically, the majority of investment funding in basic research is provided by the government and other non-business sources.  In applied research, the spend is more evenly split between business and non-business sources.  Development is dominated by the business sector as they have clear sight on potential economic returns.  

Investment in both research and development are needed to continue to drive economic growth.  Continuous breakthrough research as well as development spend to innovate new products and services is sustains growth over time.  Concern over the reduction in investment by governments is legitimate as the business sectors primary focus is on the later stages of R&D and not on fundamental breakthroughs, such as the invention of the internet.  

Secondly, the impact of technology to drive dematerialisation and help solve our challenges of driving our existence on the earth to a Net Zero position in greenhouse gas emissions and address the need for biodiversity regeneration.  We need to continue to overcome the Malthusian view of disaster scenarios from exponential population growth coupled with only arithmetic improvement in the utilisation of scarce resources that would periodically cause major crises for the human race – often in the form of major population corrections.  In 1968, Paul Ehrlich’s best seller “The Population Bomb” warned of mass starvation and societal upheaval. He warned that the battle to feed all humanity was over.   This was coupled with the 1972 Limits to Growth warnings.  Technological progress helped to ensure that these major corrections and catastrophes did not happen.  However, many of these challenges continue and there is still a lot more progress needed to solve these challenges to move in to a position of some form of balance.

Thankfully, we are now seeing a decoupling of economic growth and resource use, slowing population growth, and an increasing ability to fully overcome the challenges that Malthusian thinking predicted. Along with the dematerialisation, is the current, near term and in sight availability of technologies that can help us shift to a carbon neutral footprint and a declining ecological footprint on land and in the seas.  

Thirdly, the development of new technologies vital to contributing to providing inclusivity and fairness across the world. We have made great strides in reducing the levels of extreme poverty which are now below 10% of the worlds population from a level above 40% in 1980.  Inclusivity means access to food, shelter, energy, quality health services and education, and to economic opportunities for all.  New technologies have and must continue to provide cheaper and more abundant access to products such as high yield drought/flood resistant grains, clean water, continuous provision of energy, new vaccines and medications, internet (included access devices) for remote working, education, telemedicine, etc. 

There is a long way to go to providing an improving way of life for the billions falling far short of the basics, let alone addressing the growing issues of inequality.  Technology and innovation focused on creating abundance in key areas is an essential ingredient for this this quest.  Fundamentally, a core role of technology is the conversion of what’s scarce and making it abundant – eg. energy, water, health, learning, time, money, expertise and resources.  The critical components of abundance are dematerialisation, demonetisation and democratisation of technologies.   These factors are also drivers of economic growth. 

Innovation waves have contributed to economic growth by reducing cost, adding choice, improving the performance of a product, improving the value for money, growing existing markets and opening up new market opportunities; all of which contribute to growth. There are different ways to think of the drivers of growth; but, I like to think of these innovation waves of growth driven by additional forms of value add to the consumer rather than by the specific technology type.  I have defined these innovation waves by the benefits they provided rather than the name of the sets of technologies behind the waves.  Underpinning these benefits driven new innovation waves has been an increasing availability of finance to further invest in the technologies and related market innovations, and in businesses overall to create and build the markets.  I have defined nine innovation waves that we have seen to date. (see Figure 6-1).

Figure 6-1

Each wave has a point where the initial technologies become robust enough to be converted into economic products, and then through further research and continuous innovation they continue to expand market opportunities and drive growth.  Perhaps the most well known example of this is Moore’s law on the development of integrated circuits. Moore’s law is the observation that the number of transistors in a dense integrated circuit (IC) doubles about every two years.  Aligned to an increase in performance of a transistor has also been the remarkable drop in cost.  The combination of the two has driven the affordability of computing power, the capabilities of it to grow and impact almost every market sector and in multiple ways. Computing power is now moving to being ubiquitously available through smart phones.  Continuous improvement requires both research and development.  In the case of transistors, as noted in Figure 6-2, this requires new technologies to continue to drive the wave. As with transistors, they moved from electromechanical technology through to solid state relay, vacuum tube, transistor and integrated circuit technology.  

Figure 6-2

These innovation waves that provide new and different forms of economic growth, effectively layer on top of each other.  Innovation then also happens vertically through the integration of different technologies into new solutions.  

Starting with the first wave of energy.  Energy comes from many primary sources, including coal, steam, oil, hydro, gas, nuclear, geothermal, solar, wind, hydrogen (See Figures 6-3, 6-4).  About 27% of this energy is then converted to electricity and delivered through an electricity grid.  Energy effectively underpins all economic growth as it allowed the development of industry for mass production and provision of products from consumption.  It provides key factors of production such as heating, cooling, lighting, the development and use of production lines.  Continuously available energy underpins economic growth. It is what is required to power all other technologies and innovation waves.

Figure 6-3
Figure 6-4

The second technology wave was affordability which was driven by industrialisation (Figure 6-5).  This transformed the production of goods from masses of artisans with cottage industries to the mechanisation and use of steam energy to produce goods more efficiently and then on to mass production with assembly lines. This transformed the availability of a product as well as dramatically reducing the cost of the product to create economic affordability.  Industry 3.0 saw the introduction of computers, automation, and electronics into production, and Industry 4.0 continues the trend towards automation and data exchange in manufacturing technologies and processes which include cyber-physical systems (CPS), IoT,[31] cloud computing, and artificial intelligence among other technologies.

Figure 6-5

The third innovation wave, I have coined as connectivity which is comprised of two vital components.  Firstly, transport which has driven the mobility of resources, people and products which has dramatically transformed the local ability to produce products and source resources and products; and, for the consumer to personally access new products and services.  The evolution of mobility has transformed markets and created many new markets (see Figure 6-6).  

The second part of connectivity has been the development of communications technology, which has opened up markets from the ability to transmit information to, or market to, larger and larger numbers of people cost effectively. Although, the telephone was invented in the 1876.  The mass adoption of the analog telephone did not really start until post 1900.  The evolution of communications has been particularly visible post 1980 (see Figure 6-7). 

Source: TrueConf
Figure 6-7

The combination of being informed of what products and services are available and being able to increasingly access and cost effectively purchase them has created dramatic economic growth. 

Fourthly, the productivity wave started with the invention of the computer. This began with the mainframe, then the mini, micro, portable computer, tablet and now the smart phone.  The driver of this has been Moore’s law (see Figure 6-1).  Aligned with the increase in computing capacity there was also the reduction of cost which drove the adoption of computers from a few to making them ubiquitous across companies, large to small, and individuals.  The initial focus of computers was on mass replication of simple tasks often related to administration.  The use has now moved to all areas of a business including manufacturing, supply chain management, customer service and relationship management, human resource management and enterprise resource planning. Much later in this wave has been the availability of hundreds of applications that sit on our ‘always on’ smart phones and drive our personal productivity.

The fifth wave of de-materialisation has come in many forms from simply reducing material usage, to miniaturisation, to transformation of physical product to digital products, shifts to lower cost and better performing substitutes, to a consumer focus on services and experiences.

The pathways to de-materialize a product include:

  • Optimize – maximize resource effectiveness by reducing the mass or changing the material types in the product, or improving the utilisation of a product
  • Digitize – sell and/or deliver the product electronically or virtually
  • Servitize – sell the utility of the product as a service

A simple example of product dematerialization is the transition in music from physical CDs to digital MP3s to a mobile application for music such as Spotify.

The 6th innovation wave is access.  This is the first wave of value derived from the emergence and adoption of the internet with common protocols for communication, connectivity and sharing.  In many ways, the internet was seen as an opening up of the world and carried the potential to be a great equaliser.  This was the birth of Google with their early mission “to organize the world’s information and make it universally accessible and useful”.  Low cost, or no cost, access to information and knowledge from across the world, visibility of goods and services from anywhere in the world and the decline in the limitations of geographic boundaries expanded market opportunities.  As a great example, we have seen the Khan Academy and MOOCs (Massively Open Online Courses) such as Edx, Coursera and Udacity delivering education remotely across the world. We have also seen the mobile wallet, such as MPESA in Kenya, transforming the vibrancy and economic opportunities within the slums and for the lives of the ‘unbanked’.  

Probably, the best measure of where we are today on access is the global penetration of smart phones (see Figure 6-8). Great progress has been made; but, there is still a long way to go.  From today, there will be continuous development of devices, new ways to deliver internet access to more and more remote areas of the world, new generations of cellular networks to change the power and value of access to the internet, and continuously reducing costs of access and usage.

Figure 6-8

The 7th innovation wave is surveillance which is the name that I have ascribed to what many would think of as customer data and big data. Surveillance recognises that the ability to create value is closely linked to the use of data on a timely basis. Real time delivery of value related to product performance, the behaviour of people and changes in their context provides much higher value than lagged delivery of responses. In fact, preventative based services in response to predicted potential outcomes are likely to be of the highest value. A simple example of this would be the automated breaking of a car to prevent an accident.  In the health sector, early or at risk identification of cancer vs. later stage identification is transformative in terms of life outcomes.

A broad array of technologies are involved in this wave, starting with observational technologies related to video, audio, text and sensors which could be gathered from devices ranging from smart phones to space satellites. Secondly, there are technologies such as data storage, computing power, and AI that need to take the data, analyse and interpret it and decide what actions, if any, need to be taken. Finally, there will be technologies related to the integrated delivery of the service, such as IoT, to create the value.

The concept of surveillance can be seen from both a positive and negative perspective.  On the positive side, it can for example help improve food yields, improve responses to potential tragedies, improve the performance of products and help drive better health and longevity for people. For consumers, it can also improve the timely delivery of information, provide product suggestions, personalise the delivery of news and entertainment, and in general generate value into almost all parts of our life.

The negatives side of surveillance technologies has become particularly visible through the behaviour of Facebook and Google. This is the unknowing gathering and use of private data of private citizens. We have all experienced how apparent private conversations seem to trigger related product offers or serving of content in social media platforms. We have also seen how this deep pervasive knowledge of individuals coupled with fake news is used to attempt to mass manipulate voters on a one to one basis. There is also the potential misuse of genetic information to drive decisions such as the cost of insurance. Surveillance raises complex moral, ethical and legal questions linked to rights to privacy, access to information, use of information and the ability to generate and distribute different forms of false information.

The 8th technology wave is community.  This is the recognition of the benefits to the individual and society from thinking and behaving in the form of community.   Community comprises three variations – crowd based developments, asset sharing, and community based technology applications focused on solving climate, environment and inequality challenges.

Crowd based applications include crowd sourcing, crowd financing and crowd solving. Crowd sourced applications and open IP are increasingly popular. Examples include the linux operating system, Wikipedia, and GitHub. Github is where over 56 million developers work as an open source community.

Crowd financing is the practice of funding a project or venture by raising small amounts of money, often through the internet, from a large number of people. In 2019, the estimated global market size of crowd funding was $14bn and it is projected to grow to $40bn by 2026.

Using crowds to help solve complex and/or time consuming tasks is increasingly prevalent. This can range from taping into the global community of stargazers to find new stars and constellations, to Elon Musk’s recent $100m prize competition to fight climate change.

The idea of sharing the use of an under-utilised asset is not new. What is new is focusing this idea onto converting private assets into scale businesses such as Uber and AirBnb. This transforms the cost of access to a range of assets and services. Another application is where businesses can benefit from sharing the use of an expensive or complex asset. Cloud, app and SaaS (software as a service) platforms are a great way to do business in a way you couldn’t afford to do on your own, or to reduce the cost of use or cost effectively manage highly variable or unpredictable scalability requirements. These platforms have transformed the costs of starting a new business. In August 2020, Research and Markets issued a report saying that the global cloud computing market was expected to grow from $371bn in 2020 to $832bn in 2025.

With the focus on solving climate, environment and inequality challenges there is increasing attention on serving the underserved and providing real solutions for remote locations. Community oriented solutions will often be the answer. These applications will help address climate based challenges, water access, improving health outcomes, access to continuous energy supply and internet access and use.

The 9th and final wave is customisation.  This may sound like a reversion to artisanship; however, it is the concept of mass customisation that can be done at increasingly lower costs over time and reach large potential markets.  It is also not personalisation, as in “what colour would you like” or “would you like it gift wrapped”.  Rather it may well be something truly unique and relevant. This is the last phase of the trend from mass production to segmentation to specialisation to personalisation to mass customisation. Examples range from precision medicine based on each person’s specific genetic make-up, full configurability of personal products such as Nike’s custom building of shoes (see Figure 6-9), cost effectively digital printing truly unique products, or truly customising SaaS software for the unique requirements of a company.

Figure 6-9

3D printing provides extraordinary opportunities as it moves into even more materials and can produce cost effectively products of different scale. It is already being used in products such as prosthetic limbs and body parts, clothing and fashion, building products, furniture, products for space and aircraft parts.

There is no reason to think that the innovation within each wave has to crest and fall. Continuous R&D will cause new surges of opportunities within each wave. As new technologies are developed within one wave they may well apply to a number of the other innovation waves. We have seen how digital technologies and the internet now touch all the waves. Each new layer of technology can create multiple new opportunities and those opportunities only expand as combinations of technology are put together to create new products and services. The autonomous car movement, that is developing, combines multiple technologies that were developed within different waves – clean energy, electric engines, battery storage, robotics, AI, scanning technology, GPS, etc.

The importance of the inter-relationship between economic growth and technological innovation should be not be underestimated. They both provide fuel for each other. This should not be forgotten as we look to solve the climate, environment and inequality challenges. New technologies and innovation creates solutions and economic growth finances them and creates accessibility.

In my next blog, I am going to talk in more depth about the first of the three challenges I identified in the first blog of this series – decarbonisation and biodiversity regeneration.

#technology #innovation #access #affordability #biodiversity regeneration #climate change #economic growth #inequality #energy #affordability #industrialisation #connectivity #mobility #productivity #dematerialisation #access #surveillance #community #customisation #Moore’s Law